Moschis 1981
Webresearch, Churchill and Moschis (1979) proposed that adolescents learn rational aspects of consumption from their parents and social aspects of consumption (materialism) from … Webshifting this focus, Moschis and his as-sociates validated the new measures against previous items via internal con-sistency, factor analysis, and correla-tions of family …
Moschis 1981
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WebJul 7, 2015 · 因子 分析的结果产生了7个因子,可信度分析结果为 Cronbach 广告态度的尺度对广告态度的测量采用了由5个问项组成的 Moschis(1981)的广告态度问项。 以中国 …
WebThe Mediating Role of Values on Environmentally Responsible Consumption Awareness WebConsumer socialization research of adolescents has identified the media as a major source of influence (Brittain, 1963; Churchill and Moschis, 1979; Mascarenhas and Higby, …
Webconsumption attitudes and behaviors on the child’s (Moore and Moschis, 1981). The main objective of this research is to investigate the effect of parents on the individual’s … WebThe scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother tells him/her what to buy or not buy. The tone of the items is that the child believes the parent is concerned about how the child's money is used and wants to have a lot of control over the decisions. SCALE ORIGIN: Mangleburg …
WebRoy L. Moore and George P. Moschis, “Impact of Newspaper Reading on Adolescent Consumer,” Newspaper Research Journal, Vol. 2 (4) (July 1981), pp. 3-8. Pradeep …
WebMOORE, R. L. and G. P. MOSCHIS (1981) “ Impact of newspaper reading on adolescent consumers.”Newspaper Research J. 2, 4: 3-8. Google Scholar SAGE Journals PAPAZIAN, E. ( 1981 ) “ Facing the challenge of the 1980's ”Marketing and Media Decisions 16, 2: 80 - … fh102-25h-450WebOct 1, 2004 · Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and Generation Y consumers has received … denver railwayWebAug 1, 2016 · Dr. Moore is assistant professor in the Department of Journalism and Dr. Moschis is assistant professor in the Department of Marketing at Georgia State … fh1046WebWednesday, September 4, 2024. Impact Of Agents Of Socialization On Pester Power Education Essay denver railing companyWebLiteratüre bakıldığında, gösterişçi tüketim eğilimini ölçmeye yönelik Moschis (1981) ve Marcoux vd. (1997) tarafından geliştirilen ölçeklerin bilimsel çalışmalarda sıklıkla kullanıldığı görülmüştür. Fakat her iki ölçüm aracında da gösterişçi tüketim eğilimini ölçme konusunda çeşitli eksiklikler fh1032-8WebThis research also calculates the average variance extracted (AVE) (Fornell and Larcker 1981) to determine the discriminant validity of the constructs (see Table 2). The … denver ray hamptonWebSpecifically, amounts and specific types of media used by family communication patterns were consistent with previous studies (Moschis and Moore 1978b, Moore and Moschis … fh1048a